How to win a Golden Bean – Tip #7
TIP #7 – People love winners. Make sure you enter a coffee that you can access for the next 12 months and is the perfect vehicle to market yourself. It’s definitely worth including medals with stickers on your packaging. This competition has followed the successful wine industry awards model with the industry practice being to display your success with medals on packaging helping the consumer make the right choice.
Keep an eye out for another 2 tips to come!